Social Networking ROI : It Boosts Productivity and Transaction Prices

Monday, September 7th, 2009

Demonstrating the ROI of Enterprise 2.0 is like squaring the circle. Since you’re presenting to decision-makers who live in a 1.0 world, you need to build the numbers in that (old) frame, and concepts such as increasing innovation power, being more adaptable to the market – not to say ‘in ...